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The 22 immutable laws of branding : how to build a product or service into a world-class brand
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Ries, Al.
Published 1998
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658.827 RIE
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The fall of advertising and the rise of PR
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Ries, Al.
Published 2002
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659 RIES, A
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The origin of brands : how product evolution creates endless possibilities for new brands
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Ries, Al.
Published 2009
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The 22 immutable laws of branding
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by
Ries, Al.
Published 2014
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