The fall of advertising and the rise of pr
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishin...
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| Format: | EBOOK |
| Other Format: | BOOK |
| Language: | ENGLISH |
| Published: |
HarperCollins Publishers
2009
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