The 22 immutable laws of branding : how to build a product or service into a world-class brand

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the...

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Bibliographic Details
Main Author: Ries, Al.
Format: EAUDIO
Other Format: EBOOK EBOOK BOOK
Language:ENGLISH
Published: 2005
Subjects: