The fall of advertising and the rise of pr

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories...

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Bibliographic Details
Main Author: Ries, Al.
Format: EBOOK
Other Format: BOOK
Language:ENGLISH
Published: Business Book Summaries 2014
Subjects: