The tipping point : how little things can make a big difference

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

Bibliographic Details
Main Author: Gladwell, Malcolm
Format: EBOOK
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Language:ENGLISH
Published: Little, Brown 2013
Subjects: