The tipping point : how little things can make a big difference
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of pop...
| Main Author: | |
|---|---|
| Format: | BOOK |
| Other Format: | AUDIOBOOK PLAYAWAY EAUDIO EBOOK EAUDIO EBOOK |
| Language: | ENGLISH |
| Published: |
Back Bay Books
2002
|
| Subjects: |