The agile marketer : turning customer experience into your competitive advantage

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language-and there...

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Bibliographic Details
Main Author: Smart, Roland
Format: EAUDIO
Other Format: EBOOK
Language:ENGLISH
Published: Ascent Audio 2017
Subjects: