The agile marketer : turning customer experience into your competitive advantage

"This book is for marketing leaders who are attempting to modernize their marketing practices, the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize...

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Bibliographic Details
Main Author: Smart, Roland
Format: EBOOK
Other Format: EAUDIO
Language:ENGLISH
Published: Wiley 2016
Subjects: