The agile marketer : turning customer experience into your competitive advantage
"This book is for marketing leaders who are attempting to modernize their marketing practices, the platforms that support them- so that they can partner with the chief poduct officer to innovate, drive the business, and establish competitive advantage. It's also for marketers who recognize...
Main Author: | |
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Format: | EBOOK |
Other Format: | EAUDIO |
Language: | ENGLISH |
Published: |
Wiley
2016
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Subjects: |