Switch : how to change things when change is hard

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our...

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Bibliographic Details
Main Author: Heath, Chip
Format: EAUDIO
Other Format: EBOOK AUDIOBOOK CD BOOK
Language:ENGLISH
Published: Random House Audio 2010
Subjects: