Marketing 5.0 : technology for humanity

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of busines...

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Bibliographic Details
Main Author: Kotler, Philip
Format: EAUDIO
Other Format: EBOOK EBOOK BOOK
Language:ENGLISH
Published: Ascent Audio 2021
Subjects: