Marketing 5.0 : technology for humanity

"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...

Full description

Bibliographic Details
Main Author: Kotler, Philip
Format: BOOK
Other Format: EAUDIO EBOOK EBOOK
Language:ENGLISH
Published: Wiley 2021
Subjects: