Marketing 5.0 : technology for humanity
"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movement...
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Format: | BOOK |
Other Format: | EAUDIO EBOOK EBOOK |
Language: | ENGLISH |
Published: |
Wiley
2021
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