Social tv : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...
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| Format: | EBOOK |
| Other Format: | EAUDIO |
| Language: | ENGLISH |
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John Wiley & Sons
2012
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