Creative strategy : a guide for innovation
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide...
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| Format: | EBOOK |
| Language: | ENGLISH |
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Columbia University Press
2012
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