Transforming relationship marketing : strategies and business models in the
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relations...
| Main Author: | |
|---|---|
| Format: | EBOOK |
| Language: | ENGLISH |
| Published: |
ROUTLEDGE
2020
|
| Series: | Routledge Advances in Management and Business Studies |
| Subjects: |