The crm handbook : a business guide to customer relationship management

Praise for The CRM Handbook "Want to avoid being one of the estimated 70 percent of companies who have tried implementing standalone CRM systems and failed? Confused by what your IT suppliers are telling you about 'CRM'? Then you need to read this book! Jill provides acomprehensive, p...

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Bibliographic Details
Main Author: Dyché, Jill
Format: EBOOK
Other Format: BOOK
Language:ENGLISH
Published: Addison-Wesley Professional 2001
Series:Information Technology Ser
Subjects: