The new influencers : a marketer's guide to the new social media

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity-and credibility-with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new...

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Bibliographic Details
Main Author: Gillin, Paul
Format: EBOOK
Language:ENGLISH
Published: Linden Publishing 2007
Subjects: