Secret sauce : how to pack your messages with persuasive punch
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...
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| Format: | EBOOK |
| Other Format: | BOOK |
| Language: | ENGLISH |
| Published: |
AMACOM
2017
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