Unmarketing : stop marketing. start engaging

From one of the leading experts in viral and social marketing-market your business effectively to today's customers. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we sti...

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Bibliographic Details
Main Author: Stratten, Scott
Format: EBOOK
Other Format: EAUDIO
Language:ENGLISH
Published: Wiley 2010
Subjects: