Customer data platforms : use people data to transform the future of marketing engagement
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to...
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Format: | EAUDIO |
Language: | ENGLISH |
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Ascent Audio
2021
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