Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketp...
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| Format: | EBOOK |
| Other Format: | BOOK |
| Language: | ENGLISH |
| Published: |
American Management Association
2011
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