Managing the new customer relationship : strategies to engage the social customer and build lasting value
Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated a...
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| Format: | EBOOK |
| Other Format: | BOOK |
| Language: | ENGLISH |
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J. Wiley & Sons Canada
2013
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