Split-second persuasion : the ancient art and new science of changing minds
How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it's more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of...
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Format: | EBOOK |
Other Format: | BOOK |
Language: | ENGLISH |
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Houghton Mifflin Harcourt
2011
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