Outsmarting goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known
Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter,...
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| Format: | EAUDIO |
| Language: | ENGLISH |
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Blackstone Publishing
2010
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