The truth about creating brands people love
The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.
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| Format: | EBOOK |
| Language: | ENGLISH |
| Published: |
FT Press
2009
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| Series: | Truth about |
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