Managing customer relationships : a strategic framework
"Praise for the first edition: 'Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.'--Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administrat...
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| Format: | EBOOK |
| Other Format: | BOOK |
| Language: | ENGLISH |
| Published: |
Wiley
2011
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| Subjects: |