Money games : profiting from the convergence of sports and entertainment
The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be...
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| Format: | EBOOK |
| Language: | ENGLISH |
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Stanford University Press
2010
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