Can't buy me like : how authentic customer connections drive superior results
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has t...
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| Format: | EAUDIO |
| Language: | ENGLISH |
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Gildan Audio
2013
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