Actionable web analytics : using data to make smart business decisions

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Bibliographic Details

Main Author:	Burby, Jason
Format:	EBOOK
Language:	ENGLISH
Published:	Wiley Pub 2007
Series:	Sybex serious skills
Subjects:	Web usage mining Data mining Internet users Business enterprises Electronic commerce Internet marketing Web sites Internet searching EBOOK
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