The membership economy : find your superusers, master the forever transaction, and build recurring revenue

This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to offering memberships. These mem...

Full description

Bibliographic Details
Main Author: hoopla digital
Format: EBOOK
Language:ENGLISH
Published: Business Book Summaries 2016
Series:Book summary collection
Subjects: