Unmarketing : stop marketing, start engaging
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...
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| Format: | EBOOK |
| Language: | ENGLISH |
| Published: |
J. Wiley & Sons
2012
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| Subjects: |