Category creation : how to build a brand that customers, employees, and investors will love
"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster gro...
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| Format: | EBOOK |
| Other Format: | BOOK EAUDIO |
| Language: | ENGLISH |
| Published: |
Wiley
2020
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| Subjects: |