All customers are irrational : understanding what they think, what they feel, and what keeps them coming back
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers a...
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| Format: | EBOOK |
| Other Format: | BOOK |
| Language: | ENGLISH |
| Published: |
AMACOM
2009
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| Subjects: |