Winning on purpose : the unbeatable strategy of loving customers
"Can your company win by embracing a higher purpose? The answer is a resounding yes-and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Since its introduction two decades ago by author and customer loyalty guru Fred Reichheld, compa...
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| Format: | BOOK |
| Other Format: | EBOOK EAUDIO |
| Language: | ENGLISH |
| Published: |
Harvard Business Review Press
2021
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| Subjects: |