Pre-suasion : a revolutionary way to influence and persuade

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Bibliographic Details
Main Author: Cialdini, Robert B.
Format: BOOK
Language:ENGLISH
Published: Simon & Schuster 2016
Subjects: