On purpose : delivering a branded customer experience people love
"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand o...
Main Author: | |
---|---|
Format: | BOOK |
Language: | ENGLISH |
Published: |
2015
|
Subjects: |