Marketing for growth : the role of marketers in driving revenues and profits
"Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can plan an equally important role in how revenues translate into profit"
| Main Author: | |
|---|---|
| Format: | BOOK |
| Language: | ENGLISH |
| Published: |
Public Affairs
2014
|
| Subjects: |