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Content Statement
What great brands do : the seven brand-building principles that separate the best from the rest
Bibliographic Details
Main Author:
Yohn, Denise Lee
Format:
BOOK
Other Format:
EAUDIO
EBOOK
EBOOK
Language:
ENGLISH
Published:
Jossey-Bass, A Wiley Brand
2014
Subjects:
Branding (Marketing)
Brand name products
Lexile Measure:
Holdings
Description
Table of Contents
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