Branding that means business : how to build enduring bonds between brands, consumers and markets
"A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered...
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| Format: | BOOK |
| Language: | ENGLISH |
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Public Affairs
2022
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