The sea we swim in : how stories work in a data-driven world
"A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketi...
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| Format: | BOOK |
| Language: | ENGLISH |
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W.W. Norton & Company
2021
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