From an idea to Nike : how marketing made Nike a global success

"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" --...

Full description

Main Author: Sichol, Lowey Bundy
Format: BOOK
Language: ENGLISH
Published: Houghton Mifflin Harcourt 2019
Series: From an idea to 2