LeBron, Inc : the making of a billion-dollar athlete

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their...

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Main Author: Windhorst, Brian
Format: BOOK
Language: ENGLISH
Published: Grand Central Publishing 2019
Subjects: