Winning at social customer care : how top brands create engaging experiences on social media

"Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. This book teaches you how top brands are "winning" at customer service in social media, and provides the tools to do the...

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Main Author: Gingiss, Dan
Format: BOOK
Language: ENGLISH
Published: CreateSpace Independent Publiching 2017