UnMarketing : everything has changed and nothing is different

"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing, " then the world would probably prefer whatever is the opposite of that. If you're ready to...

Full description

Bibliographic Details
Main Author: Stratten, Scott
Format: BOOK
Language:ENGLISH
Published: Wiley 2016
Subjects: