What customers crave : how to create relevant and memorable experiences at every touchpoint

"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on...

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Bibliographic Details
Main Author: Webb, Nicholas J.
Format: BOOK
Other Format: EBOOK
Language:ENGLISH
Published: AMACOM, American Management Association 2017
Subjects: