What customers crave : how to create relevant and memorable experiences at every touchpoint
"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on...
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Format: | BOOK |
Other Format: | EBOOK |
Language: | ENGLISH |
Published: |
AMACOM, American Management Association
2017
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Subjects: |