What customers crave : how to create relevant and memorable experiences at every touchpoint
"What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on...
|Main Author:||Webb, Nicholas J|
AMACOM, American Management Association