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Brand failures : the truth abo...
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Content Statement
Brand failures : the truth about the 100 biggest branding mistakes of all time
Bibliographic Details
Main Author:
Haig, Matt
Format:
BOOK
Language:
ENGLISH
Published:
Kogan Page
2011
Subjects:
Branding (Marketing)
Brand loyalty
Brand choice
Lexile Measure:
Holdings
Description
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